Ernest Salac Kapesa: Driving Innovation & Brand Excellence

Ernest Salac Kapesa

Chief Marketing Officer & IT Director, Gaingo

Technology innovator and marketing strategist leading Gaingo's digital transformation and brand expansion across Zambia through cutting-edge software systems and strategic partnerships.

In the rapidly evolving landscape of electric mobility, Ernest Salac Kapesa stands at the intersection of technology and marketing, driving Gaingo's mission to optimize clean energy business services in Zambia. As both Chief Marketing Officer and IT Director, Ernest brings a unique dual perspective that's transforming how Gaingo operates and how Zambians experience electric mobility.

The Dual Role: Technology Meets Marketing

"Technology and marketing aren't separate anymore—they're two sides of the same coin," Ernest explains. "Every marketing campaign runs on data. Every customer interaction is powered by software. To truly serve our customers and grow our brand, we need to excel at both."

This philosophy drives Ernest's approach to building Gaingo into Zambia's leading electric mobility brand.

Pioneering Cutting-Edge Software Systems

Under Ernest's technical leadership, Gaingo has developed sophisticated software systems that set new standards for the industry in Africa.

Building Brand Awareness Through Strategic Partnerships

Ernest's marketing vision extends beyond traditional advertising. He's building Gaingo's brand through strategic collaborations with some of Zambia's most innovative companies and logistics providers.

Key Partnership Initiatives

"Every partnership is carefully chosen," Ernest notes. "We look for companies that share our values of innovation, sustainability, and customer service. Together, we're stronger."

Optimizing Business Services Through Technology

Ernest's technical expertise is revolutionizing how businesses operate in Zambia's clean energy sector. His software systems don't just support Gaingo—they enable entirely new business models.

Business Optimization Solutions

For Delivery Companies:

• Route optimization algorithms reducing delivery times by 30%
• Predictive battery management ensuring riders never run out of charge
• Real-time fleet tracking and performance analytics
• Automated billing and cost tracking

For Logistics Providers:

• Integration with existing dispatch systems
• Carbon footprint tracking and reporting
• Maintenance scheduling and fleet health monitoring
• Cost comparison tools showing savings vs. petrol vehicles

For Individual Riders:

• Earnings tracking and financial insights
• Optimal charging station recommendations
• Usage analytics to maximize efficiency
• Community features connecting riders

Digital Marketing Innovation

Ernest has transformed Gaingo's marketing from traditional approaches to data-driven, digital-first strategies that resonate with Zambian audiences.

Multi-Channel Brand Building

Social Media Excellence: Ernest's team has built engaged communities across Facebook, Instagram, TikTok, LinkedIn, and YouTube, sharing rider stories, educational content, and brand updates.

Content Marketing: Creating valuable content that educates Zambians about electric mobility, from blog posts to video tutorials to infographics.

Influencer Partnerships: Collaborating with Zambian influencers and thought leaders to amplify Gaingo's message authentically.

Community Engagement: Organizing events, rider meetups, and educational workshops that build brand loyalty and community.

Data-Driven Decision Making

Ernest's technical background enables Gaingo to make decisions based on data, not assumptions. Every marketing campaign, every product feature, every partnership is evaluated through rigorous analytics.

"We track everything," Ernest explains. "Customer acquisition costs, lifetime value, engagement rates, conversion funnels—this data tells us what's working and what needs improvement. It's how we stay agile and competitive."

Scaling for Growth

Under Ernest's leadership, Gaingo's technology infrastructure is built to scale. As the company expands across Zambia and eventually into other African markets, the systems can handle exponential growth.

Scalability Features

• Cloud-based architecture supporting unlimited stations and users
• Modular design allowing rapid deployment in new cities
• API integrations enabling third-party partnerships
• Multi-language support for regional expansion
• Automated processes reducing operational overhead

Training the Next Generation

Ernest is passionate about developing Zambian talent in technology and marketing. Gaingo actively recruits and trains young Zambians, providing them with skills that are valuable across industries.

"We're not just building a company—we're building careers," Ernest says. "The young people we train today will be the technology leaders of tomorrow's Zambia."

Vision for the Future

Ernest's vision extends beyond Gaingo's current success. He sees a future where:

• Every Zambian business has access to clean energy transportation solutions
• Technology seamlessly connects riders, stations, and services
• Gaingo's brand is synonymous with innovation and sustainability
• Zambian tech talent leads Africa's clean energy revolution
• Data-driven insights continuously improve the customer experience

A Message to Zambian Businesses

"The future of business in Zambia is clean, efficient, and technology-driven," Ernest emphasizes. "Whether you're a delivery company, a logistics provider, or an individual entrepreneur, electric mobility isn't just environmentally responsible—it's economically smart."

He continues: "At Gaingo, we're committed to providing the technology, support, and partnerships you need to succeed. Let's build Zambia's clean energy future together."